How Two Teachers Turned a Passion for Learning into Thoughtful Kids’ Tees

As two longtime educators—and parents ourselves—we’ve spent countless hours in classrooms, hallways, and living rooms watching kids light up when they’re curious, creative, or proud of something they’ve learned. But when it came time to find clothes that matched that spirit—something playful yet meaningful—we kept coming up short.

That’s when we realized: there was a hole in the market. Where were the shirts that celebrated curiosity? That made space for future scientists, artists, readers, and thinkers? Where was the clothing for kids who love learning and want to look cool doing it?

So we started designing our own.

Every shirt we create is rooted in the values we live and teach every day—academic pride, artistic exploration, and the belief that kids should be proud of who they are and what they dream to become. Our ideas usually spark from the classroom: a clever question, a moment of inspiration, a doodle from a student’s notebook, or a funny phrase we hear in passing. We keep a shared note on our phones where we drop ideas, quotes, or sketch concepts whenever inspiration strikes.

Our goal is simple: make shirts that help kids feel smart, seen, and inspired. And give parents something they’ll be proud to put their children in—something that says, “We believe in your future.”

Thanks for being part of this journey. We’re just getting started, and we’re so excited about what’s ahead.